We’re thrilled to welcome Ina Manaog, a storyteller, communications strategist, and creative connector whose professional background and passion for purpose-led work are set to bring a new bold edge to our team.
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Born in the Philippines and raised in the multicultural landscape of the United Arab Emirates (UAE), Ina is a proud third-culture kid, shaped by a city where over 100 nationalities intersect. Growing up in the UAE’s cosmopolitan and industrialised environment taught her the value of excellence, adaptability, and global perspective, traits that are evident in every project she takes on. Her ability to relate to people from all walks of life has become a signature strength in her cross-border work across branding, marketing, communications, and business development.
Ina brings with her over seven years of international experience, having worked with companies across a range of industries, from business accelerators, higher education, healthcare brands, creative agencies and the largest conglomerate in the Middle East.
Among her notable achievements:
• Successfully grew corporate partnerships for a British University in the UAE from 3 to over 25, creating a sustainable pipeline of collaboration and employment opportunities for its students post-graduation.
•360-degree brand revamp for a household name in the mental health industry in the US that helped communicate their purpose and passion more seamlessly in digital platforms.
• Served as a presenter for reputable government-led media outlets in Dubai and hosted prestigious events such as the Inauguration of the Philippine Pavillion in the EXPO2020, Dubai.
What sets Ina apart is not just her professional achievements but her passion for impact. A self-proclaimed storyteller, she cares deeply about creating value, especially in the campus space, where she continues to volunteer in providing practical workshops, webinars, and talks that help students prepare for the corporate world and for entrepreneurship.
Her academic credentials extend from a Bachelor’s degree in Business Management under a scholarship from Bath Spa University, UK, and went on to earn to postgraduate degrees also through scholarship programs: an MBA from Pole Paris Alternance Business School, France and a Master of Arts in Business Management from Bath Spa University, UK. After this, she was qualified to receive a Master's Qualification from LRN UK.
When she’s not crafting content or helping build brands, Ina is convinced she is a full-time runner, weight training in the gym or exploring new physical activities she can enjoy. She advocates for mental health and overall wellness and believes in balance just as much as hustle.
Ina joins us as the Strategic Communications Manager of SAY Concepts with the mission to help brands and businesses maximise their potential by combining strategy, creativity, and a genuine human touch.
We can’t wait for you to experience what she brings to the table.
