Awake Coffee approached SAY Concepts to build a distinctive brand identity and execute an e-commerce strategy that aligned with its vision of offering exclusive, seasonal coffee drip bags. From ideation to execution, SAY Concepts crafted a brand that resonated with coffee enthusiasts while driving sales online. Within the first month of the e-commerce launch, Awake Coffee achieved significant traction of 5,246 website sessions, The robust growth trajectory sets the stage for further optimisation and scaling, cementing Awake Coffee’s presence in the competitive coffee market.