Praelum’s interior, adorned with striking red walls and a warm, inviting colour palette, became the cornerstone of our visual strategy. We chose a photography direction that complemented this aesthetic, aiming to evoke a sense of warmth and intimacy. The red walls, a distinctive feature, were accentuated to create a cohesive look that felt both luxurious and welcoming. Our collaboration with Praelum Wine Bistro is a testament to the power of thoughtful, community-focused visual storytelling. By aligning our photography direction with the bistro’s unique ambiance and community values, we created a digital presence that truly reflects what makes Praelum special. Whether it’s an aspiring sommelier, a seasoned wine enthusiast, or someone just beginning their wine journey, Praelum welcomes all with open arms and a glass of wine.