Praelum Wine Bistro is a distinguished haven for wine enthusiasts, founded by Gerald Lu, the President of the Sommelier Association of Singapore. Nestled in the heart of Singapore's vibrant dining scene, Praelum offers an exceptional experience where fine wines and gourmet dishes come together in perfect harmony. Under Gerald Lu's expert guidance, Praelum boasts an extensive wine list curated to showcase a diverse range of vintages and varietals from renowned vineyards around the world. Whether you're a seasoned connoisseur or just beginning your journey into the world of wine, the bistro provides an inviting space to explore, learn, and savour. With its warm atmosphere, exquisite pairings, and a commitment to delivering an unparalleled dining experience, Praelum Wine Bistro is a testament to Gerald Lu's passion for wine and dedication to creating a community that celebrates the art of fine living.

Praelum’s interior, adorned with striking red walls and a warm, inviting colour palette, became the cornerstone of our visual strategy. We chose a photography direction that complemented this aesthetic, aiming to evoke a sense of warmth and intimacy. The red walls, a distinctive feature, were accentuated to create a cohesive look that felt both luxurious and welcoming. Our collaboration with Praelum Wine Bistro is a testament to the power of thoughtful, community-focused visual storytelling.

By aligning our photography direction with the bistro’s unique ambiance and community values, we created a digital presence that truly reflects what makes Praelum special. Whether it’s an aspiring sommelier, a seasoned wine enthusiast, or someone just beginning their wine journey, Praelum welcomes all with open arms and a glass of wine.