
Brand Refresh for Heart Surgeon
Theo Kofidis Cardiac Surgery
Specialising in minimally invasive and endoscopic heart surgery,(Adj) Professor Theo Kofidis is recognised for his techniques aimed at improving patient recovery and outcomes. With training from global institutions and experience under respected mentors in heart surgery, his expertise in the field is well-regarded. In Singapore, he has established advanced heart surgery programs and led Centres of Excellence, receiving recognition internationally. (Adj) Professor Theo Kofidis is also a respected surgical teacher, consultant, and author, committed to advancing cardiac care and offering personalised treatment options.
Designing a 3D logo presents inherent challenges due to the complexity of creating depth and ensuring versatility across various mediums. Nevertheless, our design team was well-prepared to meet this challenge. We developed a precise and modern 3D logomark, featuring a heart shape with a stylised incision, symbolising Professor Kofidis' expertise in minimally invasive cardiac surgery. The design incorporated a dark navy blue gradient to convey professionalism and trust while maintaining a balanced and sophisticated look. The entire project, including the design and development of a 22-page website, was completed within 6 weeks. It received high praise for its modern aesthetics and enhanced functionality, significantly boosting Professor Kofidis' brand identity and online presence. Till today, we continue our ongoing efforts to support Professor Theo Kofidis in various marketing aspects, which is a testament to the heart work we pour into our field.
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