In the face of a competitive landscape, differentiation was paramount for Tove to stand out in the market. SAY Concepts recognised that effectively communicating the heartfelt narrative of a mother's love required meticulous crafting to resonate with the target audience. Tove’s logo is a fox, inspired by protective fox mothers who tirelessly guard their little ones. Tove aims to embody that protective spirit, offering a safe, nurturing place filled with comfy products for families.