As Communications Manager at a female-focused business accelerator in Dubai, a leading start-up hub, Ina brought her passion for empowering women in business full circle. Building on her thesis on women in business, this role aligned deeply with her academic pursuits. Ina revamped online marketing strategies to establish a consistent, engaging brand presence and used social media to celebrate client successes, share insights, and foster connections. She also cultivated a vibrant network of female entrepreneurs through initiatives like #ShowYourCrazy, encouraging women to embrace bold ambitions and support one another.