"Success doesn’t come from doing things differently but from doing things better. The best strategy is the one you can execute consistently.”
Stacy’s career didn’t begin in marketing—she initially pursued architecture during her studies. However, she soon realised the culture didn’t align with her aspirations and decided to embark on a new path. Drawn to an industry centered on people and connection, Stacy discovered her passion for marketing, where she could seamlessly combine creativity, strategy, and the opportunity to make a meaningful impact.
Stacy’s foray into hospitality marketing went beyond managing iconic brands like Fairmont Singapore and Swissôtel The Stamford. She firmly believes that true mastery in marketing comes from understanding every aspect of the craft, and her hands-on approach laid the foundation for her remarkable career growth. Within three years, Stacy expanded her role to include managing digital touchpoints, developing microsites, and executing complex media-buy campaigns. By seamlessly bridging on-site operations with overarching strategies, she crafted impactful marketing solutions that resonated deeply and delivered measurable results.
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Stacy honed her expertise managing high-profile brands like Edmonton Elks and Ultimate Tennis Showdown, overseeing significant ad budgets and crafting impactful strategies. She also played a key role in event marketing for Boston Scientific, blending strategic planning with creative execution. Working with global and local brands, Stacy refined her ability to handle complex campaigns with precision and innovation, solidifying her reputation as a marketing leader delivering exceptional outcomes across industries.
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Running a business comes with its share of trials and errors. Stacy embraced every challenge as a valuable learning experience, using each failure as an opportunity to grow and refine her approach. This resilience and determination have been key to laying a strong operational foundation, enabling her to push boundaries and achieve greater success.
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In 2024, Stacy spearheaded SAY Concepts' expansion into Southeast Asia, solidifying the agency’s presence in Malaysia, Indonesia, and the Philippines. She established partnerships with local businesses, onboarded regional clients, and tailored service packages to meet market-specific needs. By integrating teams across Singapore, Malaysia, and Manila, Stacy ensured seamless collaboration and scalability for new opportunities. This expansion not only broadened SAY Concepts' client portfolio but also reinforced its reputation as a go-to agency for dynamic and culturally resonant digital marketing strategies in the region.
