Since rejoining SAY Concepts in May 2024, Zara has emerged as an indispensable part of the team. Her remarkable ability to manage multiple high-profile accounts has made her a cornerstone in the agency’s success. Zara has been instrumental in crafting and executing effective strategies for key clients such as Convivial, Buko Nero, Dao by Dorsett AMTD Singapore, Transcend Physiotherapy, and Theo Kofidis Cardiac Surgery.

Heading into 2025, Zara has truly stepped up as Stacy’s right-hand person, playing a pivotal role in SAY Concepts’ continued success. Her growth within the agency has been nothing short of remarkable, as she now takes on even greater responsibilities to ensure seamless execution across key projects. Zara’s hands-on approach, coupled with her sharp strategic mindset, has been a driving force behind the agency’s ability to consistently deliver exceptional results for its clients. From overseeing high-profile accounts to troubleshooting challenges on the go, she handles every aspect of her work with precision and professionalism.

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