
Brand Refresh for Iruden
Iru Den
Iruden, located at 27 Scotts Road, is a culinary gem specialising in the art of Omakase dining, where diners entrust the chef to curate a bespoke menu showcasing the freshest seasonal ingredients. This intimate dining experience blends tradition with creativity, as the chef crafts each dish meticulously to bring out its natural flavours while adding a touch of modern innovation.
The incorporation of wabi sabi brush strokes and calligraphy into Iru Den's rebranding beautifully reflects their fusion of European and Japanese cuisine. Much like their dishes that seamlessly blend two worlds, these aesthetics bridge tradition and innovation, embracing the Japanese philosophy of wabi sabi that celebrates imperfection and the transient nature of beauty. The brush strokes and calligraphy evoke a sense of artistry and craftsmanship, mirroring the artisanal attention to detail Chef Javier and his team bring to every dish.
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