Jakarta, Indonesia – April 17, 2025 — SAY Concepts, a boutique digital agency known for elevating hospitality and lifestyle brands, proudly reflects on its journey from a social media partner in Singapore to a growing regional player across Southeast Asia. With strategic expansions into Malaysia and Indonesia, the agency continues to deliver creative marketing solutions tailored for the fast-evolving digital landscape.
From Singapore Roots to Regional Impact
Founded in 2020 in Singapore, SAY Concepts was born from the vision of Stacy, a seasoned digital marketer with a rich portfolio managing campaigns for global brands such as Fairmont Singapore, BMW Group, Boston Scientific, and the Edmonton Elks. What began as a focused social media service for hospitality brands quickly evolved into a full-service creative agency driven by storytelling, strategy, and measurable results.
“We’ve always believed in the power of purposeful branding and digital connection—especially in industries where experience is everything,” said Stacy, Founder of SAY Concepts.
Growth Fueled by Operational Excellence
By 2022, the agency had scaled its operations by streamlining workflows, expanding its team of digital strategists, and investing in efficient systems to ensure consistent and high-impact service delivery. This operational shift laid the groundwork for sustainable growth and innovation.
Entering Malaysia and Indonesia
In 2024, SAY Concepts marked a pivotal milestone by launching operations in Malaysia and Indonesia, reinforcing its mission to empower hospitality and lifestyle brands across the region. These expansions enabled the team to work more closely with clients on the ground and respond more nimbly to local market needs.
“Expanding into new markets isn’t just about geography—it’s about cultural nuance, relevance, and building lasting partnerships,” Stacy added. “We’re proud to bring our creative strategies to a broader audience without losing sight of our boutique, client-first approach.”
What’s Next
With a growing presence and a track record of success, SAY Concepts is poised to continue breaking boundaries—leveraging data-driven insights, digital creativity, and localized strategies to help hospitality brands thrive.
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