BACKGROUND

Centered on encapsulating the essence of Aries, the healer, the branding aimed to create a visual narrative that resonates with the profound dedication of guiding individuals towards their optimal state of being through a holistic journey. SAY Concepts made a strategic decision to focus solely on Aries as the emblematic figure, aiming to foster recognition and understanding of the healer's identity. This decision allowed the branding to not only stand out but also create a unique and compelling story around the character of Aries. The design direction for Aries The Healer revolved around creating a sanctuary-like ambiance, where the mind finds solace and embarks on a journey to inner balance. To achieve this, SAY Concepts incorporated earth tones and blue hues, creating a palette that resonates with the healing properties associated with nature. Nature-inspired visuals were integrated to evoke a sense of tranquility, bringing the essence of the outdoors into the brand's identity.

OUR APPROACH

To ensure a seamless blend with Aries' character, the branding incorporated subtle nods to astronomy. This not only added a layer of sophistication to the design but also strengthened the connection between Aries, the healer, and the celestial elements that align with the brand's overarching theme. The choice of earth tones, combined with blue hues, was deliberate in creating a peaceful atmosphere. The colour palette, along with the nature-inspired visuals, works cohesively to communicate the brand's commitment to providing a serene space for healing and self-discovery. The cohesive integration of Aries' character, earth tones, blue hues, and astronomy elements resulted in a visually compelling and emotionally resonant brand identity.