BACKGROUND

Situated in the bustling heart of Singapore's Central Business District, Dao by Dorsett AMTD Singapore features 268 well-appointed rooms and suites, providing a seamless and enriching stay. Designed to cater to the diverse needs of both international business and leisure travellers, Dao offers one-of-a-kind amenities such as a Plant Library, a delightful Toy Collection for the younger guests, and an oasis of serenity in their Wellness Sanctuary – all accessible via the hotel’s app.

OUR APPROACH

SAY Concepts took on the task of bringing their online presence up to date, weaving a narrative that effortlessly complements the brand’s essence. Together with the team at Dao, we have successfully crafted a captivating social media identity that mirrors the brand essence, yielding significant outcomes with a remarkable 16% increase in fan base within a span of 5 months. Furthermore, our support for Dao extended to harnessing valuable business insights through media buying on Meta. From building a precise audience targeting funnel, utilising analytics, and incorporating diverse ad formats, we enhanced strategic campaign execution, optimising engagement, and boosting conversions for a comprehensive and effective advertising approach.