BACKGROUND

GoFit was first launched in Malaysia by the leading fitness brand Evolution Wellness. Foraying into Singapore as part of its global expansion, GoFit aimed to establish its presence with a strong foothold in the Singaporean market. To achieve this, SAY Concepts was engaged to provide pre-launch support and strategic marketing to enhance overall brand recognition for GoFit’s first flagship club in the country.

OUR APPROACH

SAY Concepts worked closely with GoFit to provide market research and implemented the necessary strategies to reach out to the masses. We provided integral support by designing assets and tailored advertising campaigns focusing on lead generation to garner membership sign-ups. The results spoke volumes, with over 280 new sign-ups achieved in a 3-month period leading up to the gym's official launch. Our involvement extended to language localisation, ensuring cultural relevance and community engagement. Consequently, with our support and strategic implementation, GoFit Singapore proudly opened its doors on May 1, 2022.