BACKGROUND

Convivial was founded by Yeo Xi Yang, who is the winner of the Singapore National Sommelier Competition 2022. With a passion and commitment to fostering a deeper appreciation for the world of Champagne and wine, Yang envisions bringing the Champagne cave experience to Singapore. The goal was to create a brand positioning and visual identity which needed to be sophisticated in look and feel.

OUR APPROACH

From crafting a captivating brand identity to curating a compelling social media presence, SAY Concepts worked with Convivial to elevate their online persona and bring their unique charm to the forefront. We took great care in crafting a customised logo that embodies the essence of Convivial. Drawn from the inspiration of the Champagne caves that Convivial’s layout was based on, the choice of brand colours, ash brown and beige, holds a profound connection to Convivial’s identity. Just as fine champagne matures in these caves, the chosen colours evoke the same sense of refinement and timeless elegance that Convivial represents.