BACKGROUND

In the aftermath of the COVID-19 pandemic, Iru Den recognised the need for a significant revitalisation, and SAY Concepts was entrusted with the task of bolstering their online presence through strategic social media marketing initiatives. Our objective was clear: to inject new life into their digital identity and give it a refreshed aesthetic. By revamping their branding and social media presence, we aimed to capture attention and reconnect with their audience, reigniting interest in their brand in an ever-evolving digital landscape.

OUR APPROACH

The incorporation of wabi sabi brush strokes and calligraphy into Iru Den's rebranding beautifully reflects their fusion of European and Japanese cuisine. Much like their dishes that seamlessly blend two worlds, these aesthetics bridge tradition and innovation, embracing the Japanese philosophy of wabi sabi that celebrates imperfection and the transient nature of beauty. The brush strokes and calligraphy evoke a sense of artistry and craftsmanship, mirroring the artisanal attention to detail Chef Javier and his team bring to every dish.