BACKGROUND

Praelum Wine Bistro, a beloved establishment that opened its doors in December 2011, is nestled in the historic shophouse conservation area of Duxton Hill, surrounded by a vibrant dining community. Known for its exquisite selection of wines, fresh food, and unparalleled service, Praelum has become a haven for wine enthusiasts and food lovers alike. Our journey began with a deep dive into understanding Praelum’s brand and its strong ties within the wine community. Praelum is not just a bistro; it is a cornerstone of the community, offering mouthwatering French-inspired European cuisine, curated by a talented team led by Gerald, and an ever-evolving wine list. This meant our art direction needed to resonate with both the ambiance of the physical space and the rich experiences it offers to its patrons.

OUR APPROACH

Praelum’s interior, adorned with striking red walls and a warm, inviting colour palette, became the cornerstone of our visual strategy. We chose a photography direction that complemented this aesthetic, aiming to evoke a sense of warmth and intimacy. The red walls, a distinctive feature, were accentuated to create a cohesive look that felt both luxurious and welcoming. Our collaboration with Praelum Wine Bistro is a testament to the power of thoughtful, community-focused visual storytelling. By aligning our photography direction with the bistro’s unique ambiance and community values, we created a digital presence that truly reflects what makes Praelum special. Whether it’s an aspiring sommelier, a seasoned wine enthusiast, or someone just beginning their wine journey, Praelum welcomes all with open arms and a glass of wine.